Qualcomm is helping address one of the auto industry's most pressing needs - scaling intelligent vehicle technology to meet growing consumer demand for vehicles that are automated, connected and highly personalised.
"It's not an overstatement to declare another VR winter," said J.P. Gownder, vice president and principal analyst at Forrester. "I think we might even go as far as to say there's only a handful of successful scenarios where people are using VR." This assessment reflects the industry's struggle to find practical applications beyond niche markets.
Snap announced the creation of Specs Inc., a wholly owned subsidiary of the parent company, on Wednesday. The Santa Monica, California-based company said that Specs Inc. will focus on the augmented reality (AR) smart glasses division and grow as a distinct brand. The timing of the development is interesting, given that the parent company is also gearing up to launch the first consumer-focused smart glasses dubbed Specs. The device will incorporate elements of AR and smart glasses into a "wearable computer".