#sales-marketing-alignment

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#account-based-marketing #go-to-market-strategy #ideal-customer-profile #lead-nurturing
Marketing
fromMarTech
1 week ago

The next era of ABM is strategy-led and AI-enabled | MarTech

All marketing should adopt account-based principles to align sales and marketing around curated high-value accounts and drive personalized, revenue-focused engagement.
fromMarketing Dive
2 weeks ago

Why B2B marketers should own 90% of the pipeline (don't kill the messenger)

Prospects don't want to talk to sellers until they absolutely have to. They want to educate themselves on their own time. Sellers want to spend their time selling, not prospecting. That's what fuels the oldest game of "not it" in revenue teams. Marketing feels sales doesn't follow up quickly or nurture prospects. Sales says marketing sends junk leads. The result? Missed opportunities, longer sales cycles, and frustrated teams.
Marketing
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