#sales-marketing-alignment

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fromMarTech
2 days ago

5 ways a B2B CDP transforms your marketing and sales alignment | MarTech

Customer data platforms (CDPs), long associated with B2C brands, are becoming essential to the B2B martech stack. Industry analysts now recognize B2B CDPs as an emerging category - with dedicated Forrester and Gartner reports underscoring their growing relevance. For B2B organizations, the need is clear. Long sales cycles, complex buying groups and fragmented data make it difficult to connect the dots across marketing and sales.
Marketing tech
Marketing
fromMarTech
2 days ago

Your nurture strategy is lazy marketing | MarTech

Most B2B nurture drip campaigns prioritize automated content pushes over listening and relationship-building, turning engagement into spam rather than meaningful buyer enablement.
Marketing
fromMarTech
3 days ago

How to turn internal docs into content that converts | MarTech

Internal enablement materials contain high-value, tested content that can be repurposed into customer-facing marketing to save time and improve relevance.
Marketing
fromMarTech
1 week ago

You're paying your sales and marketing teams to sabotage each other | MarTech

Systemic misalignment between sales and marketing, driven by conflicting incentives, causes declining retention, manipulated metrics, and stalled growth.
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Marketing tech
fromMarTech
1 month ago

Monday.com welcomes marketers to its CRM with AI-powered campaigns | MarTech

Monday.com added AI-driven marketing capabilities to its CRM, enabling marketers to create, launch, automate and optimize revenue-connected campaigns.
Marketing
fromMarTech
1 month ago

Designing the GTM model for marketing's revenue era | MarTech

Marketing must replace MQL-focused measurement with meeting creation, pipeline conversion, and ARR-driven metrics, requiring cultural and operational alignment across the revenue team.
fromMarketing Dive
2 months ago

Why B2B marketers should own 90% of the pipeline (don't kill the messenger)

Prospects don't want to talk to sellers until they absolutely have to. They want to educate themselves on their own time. Sellers want to spend their time selling, not prospecting. That's what fuels the oldest game of "not it" in revenue teams. Marketing feels sales doesn't follow up quickly or nurture prospects. Sales says marketing sends junk leads. The result? Missed opportunities, longer sales cycles, and frustrated teams.
Marketing
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