Six months into your DXP migration, the project was scrapped - budgets blown, timelines missed and loads of technical complexity nobody saw coming. Now you're stuck paying for a platform that isn't delivering as your marketing backlog grows. Product sites wait months to launch, campaigns stall and regional teams plead for localized content that won't ship until next quarter. Meanwhile, your developers spend 78% of their time maintaining systems instead of improving them. You're afraid to try again - and that fear costs you every quarter.