GEO, GSO, AI SEO: Whatever you call it, search marketing has big ambitions
Generative AI adoption and OpenAI's commercialization are rapidly reshaping search marketing, creating new ad opportunities and driving major traffic and funnel changes.
Get Your Clicks While You Can; WPP's No Good Very Bad Year | AdExchanger
AIOs are misrepresented as increasing traffic diversity, while Google profits despite fewer ad clicks by controlling broader search queries through Smart Bidding.