Google Product Grids and AI Mode: The Ecommerce SEO Playbook with Brodie Clark | Business Class Lounge by SearchPilot, hosted by Will Critchlow
Changes in search result layouts, display features, and ranking algorithms require ecommerce businesses to adapt SEO strategies and prioritize experimentation for control.
Google search experienced significant Thanksgiving ranking volatility while multiple AI, SERP, crawler, and Ads Advisor changes altered search behavior and monitoring across platforms.
Choosing the best SERP features to focus on comes down to understanding not only your industry and its competitive landscape, but your audience, what they are searching for, and the intent behind those keywords.