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fromVogue
1 week ago

Google Launches Personalized Shopping Ads Within Its AI Mode Tool

The advertising pilot, called "direct offers", will enable advertisers to present exclusive offers to potential shoppers who are preparing to buy items within AI Mode. Brands will be able to choose the relevant offers they want to feature within Google's "campaign settings" - Google's Gemini 3 AI model will then use contextual information from shoppers' conversations, and what they've clicked on, to determine when an offer is relevant to display.
E-Commerce
Marketing tech
fromMarTech
3 months ago

Mailchimp delivers new toys for retailers ahead of the holidays | MarTech

Mailchimp released new ecommerce-focused tools enabling retailers to target customers, run omnichannel campaigns, and measure revenue impact with advanced analytics and global SMS.
Marketing tech
fromPractical Ecommerce
3 months ago

Meta Ads Pixel Tracking, Explained

Correctly configured Meta Pixel event tracking dramatically improves conversion rates by enabling Meta Ads to learn from user actions and optimize targeting and creatives.
fromTryton Discussion
3 months ago

Newsletter October 2025

Please update your systems to take care of a security related bug we found last month. Luis Falcon has found that trytond may log sensitive data like passwords when the logging level is set to INFO. ImpactCVSS v3.0 Base Score: 4.2 Attack Vector: Network Attack Complexity: Low Privileges Required: High User Interaction: None Scope: Unchanged Confidentiality: High Integrity: None Availability: None Workaround Increasing the logging level above INFO prevents logging of the sensitive data.
Software development
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