#shoppable-ar

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#snapchat #augmented-reality #luxury-brands #gen-z-shopping
E-Commerce
fromMarketing Dive
1 day ago

Boss, Lancome open virtual boutiques with Snapchat's shoppable AR

Snapchat launched a shoppable AR Winter Village with virtual boutiques for Chopard, Boss, and Lancôme enabling in-app browsing and purchases through brand e-commerce.
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