fromAdExchanger
3 days agoSupply In Demand; Like Pigs In Slop | AdExchanger
Supply-side ad tech platforms - call them SSPs, ad exchanges or whatever - are at an interesting inflection point. The whole category has been under Google's thumb for years. But Google's pub-side tech was declared an illegal monopoly, and there's a sense that, perhaps, newcomers have a chance to grow. There are also interesting strategic acquisitions potentially in the offing. Airlines, credit card companies and other data-rich businesses are entering advertising and data sales, making an SSP an enticing addition.
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