We still do not consider ourselves to be in the whiskey business. We are in the legacy-cementing business. This recognition reflects the power of truth in storytelling.
We're thrilled to welcome Tate to the helm, said Co-Founder Raj Alva. His entrepreneurial spirit, deep industry knowledge, and love for the craft of whiskey make him the perfect fit to lead our company into the future.
"Our mission statement, from the very beginning, states that we wish to become one of the great small distilleries of the world, and deliberately eschews the sole pursuit of profits." Ken Lewis underscores the importance of purpose in craft distilling, emphasizing quality and community over mere financial gain.