#spirits-industry

#spirits-industry

Brown-Forman is the largest American-owned global spirits company. It sells whiskey, bourbon, tequila, rum, gin, and more. Its crown jewel is Jack Daniel's Tennessee Whiskey, one of the most recognizable spirit brands on the planet, but the portfolio also includes Woodford Reserve, Old Forester, Herradura, el Jimador, Diplomático Rum, Gin Mare, and GlenDronach Scotch. You're looking at a company commanding an estimated 34% of the total U.S. Whiskey & Bourbon Distilleries industry revenue.

Tequila is produced exclusively in Mexico and has become a star in California's cocktail culture. More than 50 million cases of tequila were sold in the U.S. in 2023, with most of that consumed in the Golden State. And demand for tequila is growing faster than vodka, whiskey, and all other spirits combined. But this summer, several legal battles have begun which could shake up the entire industry.