#sponsorships

#sponsorships

The brand sits right at the warm, gooey center of everyone's subconscious. That's how Hershey's bars can sell on American store shelves for 125 years, in the same boring candy bar wrapper - dull gray letters on a field of brown - without much emphasis on paid media at all. So when Hershey's takes the rare step of overhauling its brand marketing creative and communications platform, it is news. And this Wednesday marks the beginning of Hershey's first major brand marketing campaign since 2018,

The 40-year-old has amassed an enormous personal fortune due to his longevity in the sport and an impressive portfolio of sponsorship deals. The Bloomberg Billionaires Index claims Ronaldo is worth £1.04bn. Which products does Ronaldo endorse? The most lucrative deal is the one with Nike, worth a reported £13.4m a year. What is his playing salary? Ronaldo signed a new, two-year contract with Saudi Arabian side Al-Nassr in June, worth a reported £298m.

"Audio advertising is no longer about being heard, it's about being remembered," said Frankie White, the agency's founder. "Our mission is to make podcast and audio advertising simple yet powerful."