Marketing
fromMarTech
5 days agoMost messaging problems start with the wrong audience | MarTech
Identifying and focusing on the primary audience is crucial for effective company messaging, especially for B2B companies.
Your domain is the address people use to access your website (for example, our domain is cnet.com). It's often the first thing they see about your site, and it's the tool they'll use to get back, so it's important to choose the right one. Specifically, you want a domain that is: Relevant: Your domain should relate to your site's topic in some way, ideally through the use of popular keywords. For example, if you're building a photography portfolio, you might want to include the word "photos" or "photography" in your domain. This helps people connect your domain to what your site is about, making them more likely to remember it.