#swiss-tradition

#swiss-tradition

Craft is often defined as skill in making things by hand, but this interpretation is being challenged by AI. Craft transcends physical interaction; historical figures like Mozart and Beethoven exemplify mastery without traditional methods.

Credor is making its official debut at Watches and Wonders, introducing three new releases, including two Goldfeather models and a new Locomotive reference.

The ritual has been performed for at least 500 years, but nobody knows how or why it began. The ornately dressed mummers, in groups of six, polyphonically yodel and ring bells.

Until roughly the late aughts, much of the vintage watch-collecting community focused on stock that remained in the best physical condition possible, rejecting patination while polishing cases and generally restoring old watches in the manner of old cars. As the watch-collecting hobby proliferated in this century, however, collectors' tastes shifted dramatically.

There are some variations. So we know yodeling with text. But we have also - mostly we have yodeling without text, and this yodel we call naturjodel. And this kind of yodel works like dialects. So it depends on the region you grow up. So if you grew up in eastern part, it sounds very melancholic. When you grow up in middle part, center part of Switzerland, it's quite loud and sometimes also a little bit fast.

We begin with a deliberately ambitious question. What would it take for every person on Earth to live at least as well as someone in Switzerland does today-by 2100? Not culturally Swiss, but economically empowered with high incomes, long lives, strong education, and social cohesion. Achieving this would require global GDP to be about 8.5 times higher than it is today. That figure alone is enough to trigger skepticism. Will we have enough energy, materials, food, and innovation?

After more than 25 years of debate and delay, we have moved beyond words and into action. This commission is not just a technical body; it is a commitment to historical integrity and a long-awaited bridge to justice for those whose heritage was stolen.

Standing among the Alps, it's easy to believe that they will last forever. They seem too big to fail, too old to change. This illusion of permanence has long entranced travelers who have visited to experience the intoxicating feeling of being daunted and dwarfed by a landscape's authority. But even mountains move: This past May an avalanche of ice and rock tore through the Lötschental Valley, erasing the village of Blatten in less than a minute.

Take the so-called "sector" or "scientific" dial. Organized into concentric "sectors" that divide the minute, hour and sometimes the subdivided seconds tracks into separate areas, they often (but not always) feature bisecting vertical and horizontal lines that create four equal quadrants. These aesthetically-distinctive dials originated on pocket watches in the early 20th century, carrying over the idea of the "railroad" minute track and merging it somewhat with the curvaceous, decorative geometry of the art deco movement.

Ever since the inauguration of LVMH Watch Week in early 2020, the horological world has hit the ground running each new year. Far from a sleepy wake-up, this trade show kick-starts a busy schedule full of big releases, global events and all manner of watch-related celebrations spread throughout the calendar. LVMH Watch Week certainly brought the heat in 2026, as plenty of brands emerged with guns blazing:

On the approach to Arosa in the Graubunden Alps, the road is lined with mountain chapels, their stark spires soaring heavenwards; a portent, perhaps, of the ominous route ahead. The sheer-sided valley is skirted with rugged farmhouses and the road twists, over ravines and round hairpin curves, to a holiday destination that feels like a well-kept secret. On the village's frozen lake, young families ice skate, hand in hand.