#swiss-watch-industry

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Wearables
fromWIRED
4 days ago

The Most WIRED Watches at Watches and Wonders 2026

The 2026 Watches and Wonders in Geneva showcases significant anniversaries and innovative timepieces amidst ongoing challenges in the Swiss watch industry.
E-Commerce
fromFortune
8 months ago

Gen Z was growing obsessed with luxury watches. New tariffs on Switzerland could cool the expensive hobby

Gen Z's demand for luxury Swiss watches persists despite a potential price rise from tariffs.
fromBusiness Insider
10 months ago

Luxury Swiss watch demand surged in the US as wealthy Rolex enthusiasts tried to get ahead of Trump's tariffs

"The surge in Swiss watch exports to the US, despite the backdrop of Trump-era tariffs, is a clear indication of the unique resilience and desirability of luxury timepieces among affluent American consumers."
US news
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