#synthetic-respondents

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#ai-driven-market-research #qualitative-insights #survey-automation #ai-polling #llms #survey-methodology
Artificial intelligence
fromForbes
1 week ago

The Future Of AI Market Research: Two Powerful Paths Are Emerging

AI enables fast, scalable qualitative research and challenges traditional recruited panels by offering AI-generated synthetic respondent groups that approximate human feedback.
US politics
fromFuturism
1 month ago

Political Pollsters Are Trying to Save Money by Polling AI Instead of Real People, and It's Going About as Well as You'd Expect

AI-generated survey respondents diverge significantly from real people, producing inaccurate political polling especially for underrepresented demographic groups.
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