fromForbes
5 days agoThe Future Of AI Market Research: Two Powerful Paths Are Emerging
Marketing research is now having its own AI moment-but it's not just about faster surveys or automated analysis. Something bigger is happening: We're rethinking who we even get feedback from. Should we still spend thousands recruiting panels? Or are AI-generated "societies in a box" accurate enough to replace them? This question might sound like science fiction, but it's the future every research team will soon face.
Artificial intelligence