#qualitative-insights

#qualitative-insights

Launchmetrics, which provides 1,700+ brands AI-powered software, data and insights to connect strategy with execution. For years, growth in fashion, lifestyle and beauty was about scale. More channels, more content, more reach. But as algorithms multiply and audiences tune out, ongoing growth requires a different strategy. In 2026, success will come from depth over breadth; from scaling meaning instead of volume.

Marketing research is now having its own AI moment-but it's not just about faster surveys or automated analysis. Something bigger is happening: We're rethinking who we even get feedback from. Should we still spend thousands recruiting panels? Or are AI-generated "societies in a box" accurate enough to replace them? This question might sound like science fiction, but it's the future every research team will soon face.