Winning a prestigious award, such as our recent Gold at The Drum Awards for PR in the Entertainment category, is always a proud moment for us as an agency. It validates our expertise, builds credibility, and sets us apart in a competitive market. We leverage awards as a key part of our marketing and business strategy in various ways. Sharing the win with clients reinforces their choice to work with us - after all, everyone wants to partner with a winner!
Remote work, for all of its momentum, has gained its share of critics over the years. Corporate and government leaders regularly reissue return-to-office mandates, citing performance concerns. Professor and bestselling author Scott Galloway has described remote work as one of the worst things to happen to young people. The New York Times recently reported on a study finding that "younger workers suffered career-wise by working from home, receiving less training and fewer opportunities for advancement."
Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common - and for good reason. LinkedIn is no longer optional for executives. It's where top talent, investors, journalists, and industry peers vet leaders and build trust - often before they've ever met you. I've seen this firsthand throughout my career.