#trust-and-authenticity

#trust-and-authenticity

Unilever's new CEO plans to allocate 50% of the marketing budget to social media, emphasizing influencer partnerships but risking the authenticity that originally defined influencer marketing.

Various websites and YouTube channels are using AI to clone the voice of David Attenborough, leading to outrageous claims that he would never make. Such instances raise questions about trust and authenticity in a world where familiar voices can be misappropriated.