#trust-in-marketing
#trust-in-marketing

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Why The Creator Economy Is The Next Gold Mine For Agencies

Agencies should shift from corporate messaging to building and amplifying individual personal brands as trusted media channels to capture audience trust and long-term value.

Marketing

fromMarTech

3 months ago

In an age of AI excess, trust becomes the real differentiator | MarTech

Trust and relevance, not content volume, determine buyer engagement as AI-driven content floods channels; authenticity and human intention remain essential.

fromHackernoon

3 years ago

The Dirty Secrets of Developer Advertising: Why Traditional Channels Fail-and What to Do Instead | HackerNoon

78% of B2B marketers find reaching and engaging developers their top challenge, with 65% struggling to create resonant content for technical audiences.

Marketing

Marketing tech

fromThe Drum

7 months ago

Why every marketer now needs two plans - one for humans, one for machines

AI is reshaping B2B marketing strategies, incorporating both human and machine targets.

Trust has become a central theme in building effective marketing campaigns.

London startup

fromThe Drum

8 months ago

Why entrepreneurs, like those I interviewed on The Apprentice, favor traditional media

Young entrepreneurs increasingly aspire to traditional advertising despite its perceived inaccessibility.

TV advertising remains the most trusted channel for building brand trust according to research.