The commercial, which is the first-ever Super Bowl ad of its kind, borrows from both the incredibly popular '80s and '90s book series as well as similar trends adopted by Black Mirror's "Bandersnatch" and the "Unbreakable Kimmy Schmidt" episode "Kimmy vs. the Reverend." Uber Eats invites customers to create their own highly personalized Super Bowl LX commercial featuring celebrities like Bradley Cooper, Amelia Dimoldenberg, Parker Posey, Matthew McConaughey, and Addison Rae.
Uber Eats might end up playing a key role in its parent company's robotaxi business, Uber CEO Dara Khosrowshahi said. The ride-hailing app is working with multiple companies, such as Alphabet-backed Waymo, to make self-driving cars available through its app. Waymo's robotaxis have already proven more efficient than most human Uber drivers in cities such as Atlanta and Austin, Uber has said.
Just days after Saturday Night Live dropped a satirical skit about an "Uber Eats wrapped," Uber brought the feature to life with a year-end recap. Around this time each year, platforms from Spotify to YouTube start rolling out personalized recaps, breaking down how users spent their time over the past 12 months. The next logical step? A full accounting of every Uber trip taken and every guilt-ridden Uber Eats order placed this year.
The advertisement spoof began innocuously, introducing the 2025 edition of Spotify "Wrapped"-the streaming service's popular year-in-review feature that repackages data gathered from individual listeners into brightly hued, shareable statistics-which the show also tackled last year. When Spotify revealed to Andrew Dismukes's character that he'd jammed to 2,705 minutes of Steely Dan since January, his character smiled knowingly: "Yeah, that tracks."
I've witnessed this with Uber Eats, where, as it progresses through its development cycle, wide-eyed, rational product demos slowly turn into big emotional platforms. Suddenly, agency partner Mother London's nurturing is visible. The tiny baby we all knew is no longer in front of us. Instead, it's a fully ... Jude Law who tugs at our heartstrings. Let me catch you up.
