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World news
fromThe Drum
1 day ago

Targeting is your Trump card: How the rules of political advertising were rewritten by data

Data-driven microtargeting enabled politicians to send highly specialized messages to segmented voter groups, transforming campaign outreach from mass appeals to precise, targeted persuasion.
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UK politics
fromwww.theguardian.com
2 months ago

Who supports Reform and why? The charts that show who favours Farage's party

Reform UK supporters form a diverse, cross-class coalition divided into five distinct voter groups with varying priorities beyond immigration.
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