Alcohol alternatives are booming - but many miss the (marketing) markAlcohol-free drinks are disrupting the market, thriving on wellness trends and innovation.
This is my final OFM column. Here's what I've learned about buffets, clean eating' and what not to serve food on | Jay RaynerA balanced diet is essential; individual foods should not be viewed as health cures.Clean eating is a misguided concept, and food should be enjoyed without moral labels.
Everyone's talking about: Apple cider vinegar - but what health benefits does it really have?Apple cider vinegar is trending in wellness due to a Netflix show highlighting influencer culture and its dubious health claims.
Getting Sober-curious: why your friends (and maybe you) are going dry.Many Americans are committed to reducing alcohol consumption for health reasons as part of their New Year's resolutions.
The Overwhelm Is Real-These Are the Wellness Trends Experts Want You to Know for 2025The wellness industry is booming, emphasizing the need for simpler, sustainable health practices.
How America's 'crunchy moms' found a taste for Trump and RFK JrThe unexpected alliance between alternative health advocates and anti-vaxxers highlights diverse health beliefs.
The biggest wellness trends of 2024 (so far)The wellness industry is rife with old ideas repackaged as trends, making it crucial to discern genuine advancements from fads.
Getting Sober-curious: why your friends (and maybe you) are going dry.Many Americans are committed to reducing alcohol consumption for health reasons as part of their New Year's resolutions.
The Overwhelm Is Real-These Are the Wellness Trends Experts Want You to Know for 2025The wellness industry is booming, emphasizing the need for simpler, sustainable health practices.
How America's 'crunchy moms' found a taste for Trump and RFK JrThe unexpected alliance between alternative health advocates and anti-vaxxers highlights diverse health beliefs.
The biggest wellness trends of 2024 (so far)The wellness industry is rife with old ideas repackaged as trends, making it crucial to discern genuine advancements from fads.
Give Your Social Health a Decent WorkoutSocial health is essential for overall well-being and longevity, often overlooked in traditional health discussions.
Did RFK Jr really drink fish medicine? He definitely has weird ideas about making America healthy again' | Arwa MahdawiRobert F. Kennedy Jr. was seen consuming a substance believed to be methylene blue, raising concerns about self-medication in the context of public health.
Give Your Social Health a Decent WorkoutSocial health is essential for overall well-being and longevity, often overlooked in traditional health discussions.
Did RFK Jr really drink fish medicine? He definitely has weird ideas about making America healthy again' | Arwa MahdawiRobert F. Kennedy Jr. was seen consuming a substance believed to be methylene blue, raising concerns about self-medication in the context of public health.
Calming Your Gut: Probiotics Vs EnzymesDigestive enzymes may provide more effective relief than probiotics for common digestive issues.Probiotics, while popular, do not digest food and have limited benefits for common digestive complaints.
Why TikTok is going nuts for a supplement derived from cow's milkColostrum is gaining popularity on TikTok as a health supplement, especially for gut health.
Evolution Fresh Real Fruit Soda: The Refreshing Alternative to Kickstart Your Wellness Goals in 2025 | stupidDOPEThe rise of alternative sodas aligns with wellness-focused New Year resolutions in 2025.Evolution Fresh Real Fruit Soda distinguishes itself with double gut health benefits and natural sweetness.
Calming Your Gut: Probiotics Vs EnzymesDigestive enzymes may provide more effective relief than probiotics for common digestive issues.Probiotics, while popular, do not digest food and have limited benefits for common digestive complaints.
Why TikTok is going nuts for a supplement derived from cow's milkColostrum is gaining popularity on TikTok as a health supplement, especially for gut health.
Evolution Fresh Real Fruit Soda: The Refreshing Alternative to Kickstart Your Wellness Goals in 2025 | stupidDOPEThe rise of alternative sodas aligns with wellness-focused New Year resolutions in 2025.Evolution Fresh Real Fruit Soda distinguishes itself with double gut health benefits and natural sweetness.
Bathhouses, Saunas, and the New Culture of BathingBathhouses historically served as communal spaces fostering connections, unlike today's solitary bathing experiences.
I Tried This TikTok Trend for Seven Days, and It Changed My LifeThe 'wellness pairing' trend simplifies self-care by promoting the combination of enjoyable activities that support mental and emotional well-being.
The problem with romanticising your life' (from someone who knows)The quest to romanticise everyday life amid lockdown despair reveals the complexity of finding beauty in mundane realities.
I Tried This TikTok Trend for Seven Days, and It Changed My LifeThe 'wellness pairing' trend simplifies self-care by promoting the combination of enjoyable activities that support mental and emotional well-being.
The problem with romanticising your life' (from someone who knows)The quest to romanticise everyday life amid lockdown despair reveals the complexity of finding beauty in mundane realities.
What is a 'winter arc'? How you can use it to supercharge your resolutionsInstead of starting resolutions on January 1, embracing a 'winter arc' for reflection and rest can lead to more meaningful change.
How TikTok caused a matcha shortageMatcha's popularity has surged internationally, but this demand has led to significant shortages in Japan's matcha supply.
9 Spots To Satisfy Your Matcha Craving In LondonMatcha is increasingly popular, offering a vibrant and healthy alternative to coffee, and it's become a trend among influencers and wellness enthusiasts.
How TikTok caused a matcha shortageMatcha's popularity has surged internationally, but this demand has led to significant shortages in Japan's matcha supply.
9 Spots To Satisfy Your Matcha Craving In LondonMatcha is increasingly popular, offering a vibrant and healthy alternative to coffee, and it's become a trend among influencers and wellness enthusiasts.
The immune-boosting benefits of colostrumThe pandemic increased awareness and demand for immune health supplements, notably colostrum.
What Is Contrast Therapy and Does It Work?Contrast therapy, involving sessions of infrared sauna followed by cold plunge, is gaining popularity for its purported health benefits.
The rise of this extreme trend shows us why moderation is is more important than everExtreme practices like 'rawdogging' may test mental toughness but raise concerns about whether the pursuit of resilience has gone too far.
The wellness trends for 2025 we'll all be talking aboutPersonalized approaches to health using technology are on the rise.Integration of conventional and alternative medical treatments is expected to grow.
What's an Emotional Shower, and Why Is It on My Spa Menu?High-end spas are reinventing showers with multisensory experiences to evoke emotions and enhance relaxation through color, sound, and water pressure.
Teens Are Gamifying Self-Care with Aura PointsGen Z and A are embracing 'aura points' to enhance self-care and personal energy, blending wellness with social perception.
Do you need a glucose monitor? Wellness enthusiasts are using diabetes arm patches to take control of their blood sugarCGMs are becoming popular among healthy individuals for proactive health monitoring, despite the unclear research on the implications of blood sugar levels.
5 Health Trends We Debunked This YearWellness trends often promise easy solutions, but many lack scientific backing and can lead to wasted time and money.
4 Buzzy Wellness Trends Worth the Hype According to Moon Juice's FounderWellness journey started from desperation, leading to the emergence of the glamorous beauty sector.
Does Drinking Your Own Breast Milk Prevent You From Getting Sick?Breast milk's ability to prevent illness in adults is unproven.
A No-Bullshit Guide to Cold Plunges, Microdosing,TestosteroneTrying different wellness habits may have differing impacts, some positive, some less effective. The influx of wellness trends in 2024 reflects a growing focus on health and fitness post-Covid.