MarketingfromThe Drum1 week agoPanel to decide The Drum's 50 Women in Digital Under 30 revealedA 10-member expert panel will select The Drum's 50 Women Under 30 shortlist for 2015, chaired by Diane Young and including senior industry leaders.
BeerfromBon Appetit7 months agoFrom Girl Beer to Mom Water, Drinks Are Getting Weirdly PersonalWomen are often excluded from the 'clean girl' aesthetic in marketing, calling for more inclusive approaches.Humor and fun should be central to women's product marketing, rather than health-focused. Women's preferences for beverages are evolving.