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Television
fromBusiness Matters
3 days ago

BBC close to landmark deal to produce original shows for YouTube

BBC will commission original YouTube-first programmes to reach younger audiences, with potential later migration to BBC platforms and possible international monetisation.
fromwww.theguardian.com
6 months ago

Dance routines and tenniscore': how Wimbledon is seeking new fans online

Wimbledon is determined to attract younger audiences through engaging social media content, a shift in strategy to connect with a new generation of tennis fans.
Social media marketing
Artificial intelligence
fromDigiday
6 months ago

Media Briefing: As social platforms favor creators, publishers are left out of the referral loop

Traditional news outlets face challenges as younger audiences prefer social media for news.
Publishers must adapt to audience preferences even if it doesn't drive traffic back to them.
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