#youth-marketing

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fromEMARKETER
22 hours ago

ChatGPT is the default AI for US teens

Nearly 6 in 10 US teens (59%) say they've used ChatGPT, more than double Gemini's 23%, according to an October survey from Pew Research Center. Beyond the chart: This chatbot preference is already shaping commerce habits. In fact, 61% of Gen Z shoppers have used AI tools to help with a purchase in the last year, according to a September 2025 survey from PayPal.
Marketing
fromThe Drum
2 days ago

Sainsbury's reveals Snapchat Spectacles ad as it looks to appeal to fresh generation of shoppers

The grocer is the first UK brand to use the glasses to film an ad which will appear in Snapchat's walls. The spot was shot in a 115-degree circular format to give a first person viewpoint, and was designed to capture the comforting feeling of huddling road a hot pot of food and diving straight into the saucepan for a taste.
UK news
Marketing
fromTasting Table
3 months ago

Pepsi's Misguided Ad Campaign That Attempted To Create A Pop Culture Statement Failed Spectacularly - Tasting Table

Pepsi's 2017 Kendall Jenner commercial appropriated protest imagery and provoked a swift, widespread backlash for appearing tone-deaf and opportunistic.
Marketing
fromBusiness Matters
3 months ago

The Rise of eSports & eGames Sponsorship: Why Businesses Are Investing Big in the UK and US

eSports and eGames sponsorship has become a dominant, rapidly growing marketing channel that delivers access to young, digitally native audiences and major revenue streams.
Food & drink
fromFast Company
4 months ago

Taco Bell's new purple soda is a big 'screw you' to MAHA

Taco Bell launched Mountain Dew Baja Midnight, targeting younger consumers and expanding its menu for the first time in 20 years.
Miscellaneous
fromwww.bbc.com
5 months ago

Extra-strong nicotine pouches packaged like children's sweets

Nicotine pouches designed to mimic sweet brands are being sold openly, raising concerns about access for children.
fromMiami Herald
5 months ago

Walmart delivers a new kind of store, retail experience

Walmart is hitting the road with a fleet of head-turning delivery trucks, packed with experiences to level up what you love.
E-Commerce
NYC parents
fromParents
8 months ago

54% Of Boys Report Regularly Seeing Sexualized Firearm Content Online

Boys under 18 are seeing hypersexualized gun content online more than parents realize.
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