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Tech industry
from24/7 Wall St.
1 week ago

BofA Just Reinstated Zeta as a Buy With a $24 Price Target. Is AdTech Heating Up?

Bank of America reinstated Zeta Global coverage with a Buy rating and $24 target, citing AI-driven marketing cloud replacement momentum and valuation support.
Marketing tech
fromBusiness Insider
7 months ago

Salesforce challenger Zeta Global is making its biggest-ever acquisition as it looks to corner the loyalty market

Zeta Global is buying Marigold's enterprise software business for $325 million to expand loyalty offerings and grow its enterprise customer footprint globally.
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