"Milan and PUMA signed a long-term extension of their partnership back in 2022, which solidified the German brand's position as the club's Principal Partner and the kit maker."
"It is believed to be in the region of €30m per year, with the previous contract having been worth less than half (€14m)."
"Calvelli meanwhile joined Milan last year and has experience as a CEO previously with the Association of Tennis Professionals."
"Despite speculation, no immediate change is expected as the current contract with PUMA runs until 2028."
AC Milan has a long-term partnership with PUMA, signed in 2022, worth approximately €30m annually. Massimo Calvelli, a new board member, has a strong connection with Nike, which could influence future partnerships. Historically, Milan has switched between various kit manufacturers, including Adidas and Lotto. Despite speculation, no immediate change is expected as the current contract with PUMA runs until 2028. Calvelli's growing influence at the club may lead to potential shifts in sponsorship strategies.
Read at SempreMilan
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