The EV market in the U.S. is experiencing rapid changes, presenting challenges for traditional car buyers. A McKinsey study shows that interest in extended-range electric vehicles (E-REVs) is notably growing, appealing to more suburban and rural consumers. Despite this growth, overall sentiment towards EVs remains stagnant, reflecting a divide between urban, younger buyers and older, suburban populations. The findings highlight that while more EV buyers are committed to purchasing another electric car, the practicality of E-REVs could bridge the gap for hesitant consumers.
Covering the EV industry in the U.S. feels like being strapped to a rocket with no harness and zero control over the steering.
A recent consumer study by McKinsey & Company revealed that EV buyers rarely switch back to gas cars.
E-REVs have the potential to unite the U.S. on electrification by offering the best of both worlds.
On average, the sentiment towards EVs has remained stagnant in the U.S. as the country remains deeply divided on EVs.
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