Ad tech giant Taboola has struck a deal with Apple to power native advertising within the Apple News and Apple Stocks apps...Taboola's effort to build trust with Apple across its various teams and stakeholders was 'a multiyear process,' Singolda said.
Taboola works with more than 9,000 publishing partners to sell native ad space across their properties to more than 18,000 advertisers globally...Taboola's team of more than 100 ad moderators will establish certain levels of control around which advertisers it will sell through to Apple apps, Singolda said.
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