Wendy's is set to expand its voice AI order-taking technology, known as FreshAI, at drive-thrus, with plans to install it in 500 to 600 restaurants by the end of 2025. Currently deployed at about 100 locations, this collaboration with Google Cloud aims to enhance accuracy and customer interaction. CEO Kirk Tanner acknowledges past challenges with order accuracy but assures that improvements are being made. He notes that if the implementation is successful, it could serve as a model for expanding voice AI across Wendy's entire network.
Wendy's plans to implement voice AI at 500-600 drive-thrus by 2025, enhancing order accuracy and providing customers a seamless experience in ordering.
The AI technology, called FreshAI, developed in collaboration with Google Cloud, aims to strengthen operational efficiency and improve customer interaction.
CEO Kirk Tanner emphasizes that while voice AI has had accuracy issues, its functionality and order understanding are steadily improving as testing continues.
Tanner hints that successful implementation at Wendy's could pave the way for a wider rollout across its restaurant network, highlighting the technology’s potential.
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