Google is informing advertisers about an upcoming test where AI will generate backgrounds for images in Google Shopping Ads to enhance their appeal. An email sent to some users allows them to opt out of this feature, which will begin automatically unless they take action. The initiative, aimed at improving ad performance, promises that the products will remain unchanged and that all AI-generated images will be human-reviewed before use. The move has raised concerns about brand representation in ads, despite the option to opt out.
"Google will temporarily test AI generated images for your Shopping Ads. For a limited time, your products may appear with background images generated by Google's AI technology to enhance their visual appeal."
"Just received this notice for a client Merchant Center account. Auto-AI image generation will begin unless you opt out (it appears to be account specific, so no need to panic)."
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