The article explores the growing crisis of public trust faced by companies in various sectors, particularly highlighted by the healthcare industry. While businesses believe consumers highly trust them, the reality shows a stark contrast; only 30% of consumers feel the same. The article emphasizes the need for companies to pivot from outdated practices and adopt real-time, authentic communication strategies. It cites specific failures of companies like UnitedHealthcare and BlueCross BlueShield, indicating that mere technological solutions are ineffective without a human-centered approach, particularly in restoring public trust after reputational damage.
A PR crisis is one of the most daunting things an organization can face, especially in the current environment where public trust is severely lacking.
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