AI tools are becoming essential for holiday shopping, with two in five consumers planning to utilize this technology to enhance their purchasing experience.
Major retailers like Amazon and Walmart are deploying AI shopping assistants that not only answer questions about products but also make recommendations tailored to users' needs.
Amazon's AI assistant, Rufus, streamlines the shopping process by summarizing customer reviews and answering product-related inquiries, saving consumers time and effort.
AI-powered tools are transforming online shopping, providing assistance not just to consumers but also to retailers in drafting descriptions and marketing content.
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