Meta aims to automate 97% of its advertising revenue using AI by 2026, allowing brands to create tailored ads. The initiative could disrupt traditional advertising methods, affecting design and video production jobs. Mark Zuckerberg indicated on a recent earnings call that this shift redefines advertising, enhancing audience targeting and measurable business outcomes. Meta's revenue grew by 16% in Q1 2025, partly due to increased AI tool usage in ads. The company is investing $65 billion in AI infrastructure to underpin this transformative vision.
By the end of 2026, Meta plans to fully automate 97% of its advertising revenue using AI, aiming to create targeted ads for specific users.
Zuckerberg emphasizes that AI is redefining advertising into an AI agent that delivers measurable business results at scale, enhancing targeting and audience engagement.
With a projected investment of $65 billion in AI infrastructure, Meta is committed to increasing productivity and transforming advertising's contribution to global GDP.
AI tools in ad creation saw a 30% increase in usage in Q1 2025 as Meta's revenue rose 16%, showcasing the effectiveness of AI in ads.
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