Meta's expansion of AI-powered business chatbots through click-to-message ads on WhatsApp and Messenger allows businesses to engage customers, support, and increase sales.
"From answering common customer questions to discussing products and finalizing a purchase, these business AIs can help businesses engage with more customers and increase sales," Meta stated.
Despite the success seen in using AI for ad creation, a survey indicates many consumers prefer waiting for live agents over engaging instantly with chatbots.
"More than a million advertisers are using our AI ad tools, and last month alone, 15 million ads were created with these tools," Meta claims.
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