Meta's plan to fully automate advertising by 2026 signals a significant shift in the industry, leaving creative agencies concerned about client retention and new business acquisition. With AI tools already in use and more on the horizon, platforms like Meta are on par with competitors such as Google, Snap, and TikTok in moving toward automated advertising solutions. While AI promises efficiency and cost reduction, agencies must adapt to the evolving landscape or risk losing their traditional roles in creative marketing.
Meta plans to fully automate ads with AI by 2026, posing challenges for agencies as they navigate retaining and growing client relationships amidst changing industry dynamics.
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