Netflix is growing its ad-based service significantly, now hosting 94 million subscribers, up from 70 million last November. The company plans to enhance this model with AI-generated, personalized ads by 2026, serving them during episodes or at pause points. This innovation is meant to maximize viewer engagement and revenue, as highlighted by Amy Reinhard, who noted subscriber focus on ads is comparable to that on the content itself. However, concerns about the reliance on AI for ad creation versus human creativity are raised, suggesting a shift in marketing practices across the industry.
Netflix is pushing people to its ad-based service, which is affordable and promises significant revenue growth through AI-generated personalized ads launching in 2026.
The ad-supported plan has skyrocketed to 94 million global subscribers, a 34% increase since November, making it integral to Netflix's business strategy.
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