Netflix recently announced its plans to incorporate generative AI into its advertising framework, promising a more personalized ad experience by leveraging user data. This announcement came shortly after confirming the return of 'Bridgerton' for two new seasons, but it has been met with significant backlash from users who dislike both ads and AI integration. The new ad format is set to launch in 2026 for ad-supported countries, which marks a shift for the platform that has traditionally emphasized ad-free viewing.
Can we stop normalizing AI? One Netflix user tweeted. Another added, Just cancel the Netflix subscription and the problem will be solved.
This will create a better, more relevant experience for our members and drive the best results. Reinhard unveiled the first capability with interactive midroll and pause formats.
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