Netflix plans to introduce AI-generated advertisements in 2026, prioritizing profit over user experience as streaming platforms increasingly rely on ad revenue. Despite claims of higher viewer attention to these ads, many users are already overwhelmed by the volume of ads on the platform. Critics express concern over the potential 'uncanny valley' effect of AI-generated content and the implications for viewer engagement. Netflix's president of advertising defends the company's direction by highlighting its capabilities in technology and entertainment, but users hope for a focus on content, not ads.
Ads are going to get even worse and weirder. Streaming platforms, including Netflix, are prioritizing ad profits over user experience, including plans for AI-generated advertisements.
When you compare us to our competitors, attention starts higher and ends much higher. Members pay as much attention to mid-roll ads as to the shows themselves.
The idea of seeing Netflix filled with uncanny-valley ads from AI that think they know something about you is unsettling. Users are already watching too many ads.
Either they have great technology, or they have great entertainment. Our superpower has always been the fact that we have both.
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