Salesforce launches new, 'more trustworthy' generation of AI bots | MarTech
Briefly

Salesforce's Agentforce, as described by CEO Marc Benioff, represents 'the third wave of AI' – moving past traditional copilots to highly accurate agents focused on customer success.
Agentforce consolidates three key tools – Agent Builder, Model Builder, and Prompt Builder – enabling users across various industries to create customized bots with low-code tools.
Benioff emphasized that Agentforce is designed for those unfamiliar with AI, stating, 'They are not going to have to be an expert in an LLM... This is AI for the rest of us.'
The new Agentforce products, including Campaign Optimizer and Service Agent, showcase a shift from simple chatbots to intelligent agents capable of executing tasks autonomously.
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