The 3 'lightning strikes' making customer connections more difficult for B2B marketers

Holland describes the profound shifts in digital marketing, stating, "Search is under siege," as search engines like Google and Bing evolve to keep users on their platforms, changing how B2B marketers engage customers.

Reflecting on social media strategies, he notes, "The social media playbook is now wildly outdated," emphasizing the need for brands to adapt to complex consumer behaviors across generations.

He highlights the generational impact on marketing tactics: "Gen X, millennials, and now Gen Z each have distinct behaviors, requiring brands to rethink how they communicate to engage effectively."

Read at The Drum