Only 36% of marketing leaders feel satisfied with their creative content measurement tools, signifying a critical gap in adapting to modern marketing methods.
Traditional tools like brand tracking and campaign metrics are outdated, leaving 64% of marketers unhappy with their capabilities to measure creative impact.
In today’s fast-paced market, 58% of marketers see the lack of real-time data as a major hurdle in adapting creative strategies effectively.
AI offers the potential for more agile marketing by providing real-time insights, allowing companies to adapt to consumer behavior shifts more effectively.
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