Sales of Guinness have rebounded sharply following a brief post-COVID downturn. In the fall of 2024, the beer's popularity surged, particularly among Gen Z, largely influenced by the viral 'split the G' trend. This rising demand has raised concerns of potential shortages in bars and stores for St. Patrick's Day. While many assume Guinness is heavy, it's categorized as an Irish Dry Stout, characterized by its smooth, creamy texture mostly achieved through nitro infusion, which is common in many stouts on the market.
One of the things non-beer nerds always get wrong about Guinness is that they assume it's really heavy, in both alcohol and calories.
Driven by the resurgence of the viral 'split the G' trend and a newfound popularity among Gen Z drinkers, Guinness sales took off.
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