In London's Soho, the cafe Crunch is attracting long queues with its sandwiches made from fresh brioche, claimed to offer an easier mouthfeel compared to sourdough. Co-founder Sacha Yonan emphasizes the effortless enjoyment of these sandwiches, which feature ingredients like southern-fried chicken. The article discusses the evolving perception of brioche in the UK, highlighting its distinctive qualities such as long fermentation and use of French butter, compared to addresses common misconceptions. It notes the rising trend of brioche in upscale restaurants and bakeries, drawing attention to its culinary versatility.
You shouldn't have to fight your sandwich... Its secret? Fresh brioche, which comes toasted and filled with ingredients that give the place its name, including southern-fried chicken.
People in the UK understand brioche to mean any sweet, buttery white bread... proper brioche has a long fermentation time, and a lot of good French butter whipped into the dough.
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