The article explores the challenges of sticking to a budget while dining at fast-food chains like McDonald's and Burger King, with an emphasis on the rising costs of meals. It highlights the significance of Gen Z consumers who prioritize value, innovation, and experience over brand loyalty, as illustrated by their willingness to shop around for the best deals. By leveraging mobile app promotions, the writer attempts to maximize their order under a $15 limit, demonstrating how to make the most of limited budgets in a landscape where meal prices are increasingly steep.
I tried to order as much food as possible for under $15 at McDonald's and Burger King.
"Gen Z is less about being loyal to one brand for the long haul, and more about chasing value, experience, and innovation."
I set myself a $15 budget at McDonald's and Burger King - about the going rate for a burger, fries, and a drink at many fast-food chains.
The burger came with three beef patties, two slices of cheese, pickles, ketchup, and diced onions.
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