"Black Friday in the US showed that big shopping moments still matter for consumers - and are more than worthwhile for brands to invest in. While the surge in iOS in-app purchases and installs indicates robust activity in that segment, the more subdued performance on Android reflects a nuanced market shift."
"The remarkable 62% year-over-year increase in remarketing conversions further highlights that users who have already shown interest in an app are more likely to respond to promotions, and require less convincing than new users."
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