The moral of the story is simple: any vendor not properly positioned in a market before an eruption is only left with one thing to paint value: PRICE.
By August, nearly every remaining title company or agency started a race to the bottom, feeding off the scraps that the nationals hadn't secured.
The problem was that almost all were late to the party and not prepared, resulting in many companies only competing on price.
Good preparation can help you navigate through competitive pricing and choose business strategically when the refinance market opens up again.
#refinance-market #title-and-escrow-companies #interest-rates #market-positioning #competitive-pricing
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