Spotify's yearly 'Wrapped' has become a defining project for the company, allowing users to connect globally and reflect on their year. Liz Pelly's new book shows how 'Wrapped' and other features have changed not just how we listen, but what we listen to.
Hua Hsu states that Spotify learned to track user behavior early on, conditioning us to desire hyper-personalization, suggesting a future devoid of exploration where we are never exposed to music we might not seek out.
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