The volume of traffic that publicly traded companies receive from Google can account for significant income, as seen with MGM Resorts International's keyword trends indicating consumer interest.
Keyword trends indicate not just what consumers are searching for, but also their growing or waning interest in products, offering vital insights into potential stock price movements.
Analyzing SEO data through keyword tools like Semrush can reveal trends that directly correlate with businesses' performance, showing how keyword search behavior might predict market fluctuations.
Using SEO data to track consumer interest provides an innovative angle for investors looking to understand stock market behavior, particularly for firms reliant on digital traffic.
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