Google has introduced new guidance on effectively using Google Analytics and Search Console in conjunction. The document emphasizes how both tools serve different purposes; Search Console focuses on site performance in search results, whereas Google Analytics provides insights on visitor interactions post-arrival. By integrating data from both platforms using Looker Studio, users can monitor key metrics, visualize information collectively, and identify discrepancies. This combined approach allows for better understanding of audience behavior and enhances the ability to make informed SEO decisions, ultimately improving site performance.
Using Google Analytics and Search Console together provides a comprehensive view of website audience interactions and discoverability, aiding SEO decision-making.
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