In response to trade tensions between Canada and the U.S., multinational companies like Kraft Heinz are emphasizing Canadian-made products. A new ad from Kraft released during the Super Bowl showcases their Montreal factory and aims to educate consumers about local production. Simon Laroche, president of Kraft Heinz Canada, notes that 70% of their products sold in the country are made there. The promotions coincide with a consumer interest in supporting domestic businesses amidst potential tariffs, although navigating product labels can often be confusing for shoppers.
"Brands like Philadelphia cream cheese ... Kraft peanut butter, Heinz ketchup, Kraft salad dressing or Kraft singles ... All of those brands are made in Canada by Canadians, and people didn't know that."
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